Allure Security, an AI-native disinformation and digital impersonation defence company, has closed a $17m Series B funding round, bringing its total capital raised to $43m.
The round was led by Riverside Acceleration Capital, with participation from existing investors Curql, Glasswing Ventures, and Gutbrain Ventures.
The company’s platform is designed to detect and respond to brand impersonation attacks across the web and social media. It analyses more than 10 million digital assets daily, and in 2025 alone identified impersonation attacks targeting over 700 financial institution brands. Customers include The Kraft Group, AmTrust Financial, Campbell’s, Palo Alto Networks, VyStar Credit Union, and Webster Bank, with the platform delivering 350% growth over two years and now serving more than 300 customers.
The fresh capital will be used to deepen its AI-native platform, expand its go-to-market team, and extend into new verticals beyond financial services.
The fundraise arrives against a backdrop of rapidly escalating AI-powered fraud. The FBI reported $16.6bn in cybercrime losses last year, a 33% year-on-year increase, with phishing and spoofing among the most frequently reported attack categories and deepfake fraud attempts surging 3,000% in a single year. Industry analyst firm Gartner has named disinformation security a top 10 strategic technology trend, predicting that by 2028 half of all enterprises will adopt solutions in this category, up from fewer than 5% today.
Allure Security CEO Josh Shaul said, “Customers don’t need another stream of alerts. They need a partner that takes full responsibility for the outcome. Our model combines autonomous AI agents with expert human judgment, so we don’t have to choose between speed and accuracy. We deliver both.”
The Kraft Group CIO Michael Israel said, “When we first engaged with Allure Security, we discovered a scope of brand impersonation we didn’t know existed: counterfeit storefronts, fraudulent ads, and misleading content targeting our brands across the web and social media. Allure now handles detection and takedown across our entire portfolio, resolving threats in hours that previously took days and multiple teams to address. They’ve become an essential part of how we protect our brands and the fans and customers who trust them.”
Riverside Acceleration Capital partner Zak Ray said, “Allure Security is one of the few companies built for the reality of AI-powered deception at scale. Their ability to detect impersonation early, respond autonomously, and operate efficiently makes them a standout in this market.”
Curql Collective president and CEO Nick Evens said, “Brand impersonation is one of the fastest-growing threats facing financial institutions of all sizes, and credit unions are seeing it firsthand. Allure Security has consistently delivered the speed and coverage that this problem demands. We’re proud to continue backing the team.”
Prior to this round, Allure Security had raised a total of $26m across its previous funding rounds, bringing the cumulative total to $43m with the close of this Series B.
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