Pello Companies, an open finance-focused firm, has announced a definitive agreement to acquire ByAllAccounts, a data aggregation technology provider for financial applications, from investment research giant Morningstar, Inc.
Upon completion of the deal, ByAllAccounts will function as an independent company. The transaction is expected to conclude during the first half of 2026, pending standard closing conditions, though financial terms have not been disclosed.
As part of the transition, Pello Companies has named Cynthia Rojas Sejas as incoming chief executive officer of ByAllAccounts. She brings 25 years of senior leadership experience, having previously held roles driving growth strategies for financial data and analytics solutions at both Moody’s and S&P Global.
The acquisition is intended to sharpen focus on innovation within data aggregation, with plans to broaden access to new data sources and reinforce platform infrastructure and reliability.
ByAllAccounts offers data aggregation technology serving financial applications, having built what Morningstar describes as a trusted platform over more than 25 years. The business has provided advisers, investors, and platforms with the ability to securely consolidate account data at scale.
For Morningstar, the sale reflects its broader strategic direction of concentrating its adviser products and portfolio solutions around proprietary data, research, software, and investment management capabilities. Through Morningstar Wealth and Morningstar Retirement, the firm manages approximately $378bn in assets under management and advisement as of 31 December 2025.
Morningstar has confirmed it will remain a customer of ByAllAccounts following the transaction, with the platform continuing to be offered as an integrated capability within products including the Direct Advisory Suite and Morningstar Investor.
Incoming ByAllAccounts CEO Cynthia Rojas Sejas said, “ByAllAccounts built a strong and trusted data aggregation platform under Morningstar’s ownership. In this next chapter, we are excited to focus capital and execution on accelerating innovation and delivering differentiated, best-in-class solutions in wealth management.
“Our vision is to deliver to advisors, wealth managers, and wealth technology platforms the most comprehensive financial account data, and an expanded set of capabilities that extend beyond pure data aggregation. Through deep relationships, including Morningstar, we are confident about powering the ongoing digital transformation of the wealth management ecosystem.”
Morningstar Wealth and Research & Investments president Daniel Needham said, “ByAllAccounts has enabled investors, advisors, and platforms to aggregate trusted account data securely and at scale for more than 25 years.
“This transaction allows ByAllAccounts to gain focused expertise and investment to support its next phase of growth, and Morningstar will continue to offer ByAllAccounts as an integrated capability within our products, including the Direct Advisory Suite and Morningstar Investor.”
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