European InsurTech Neat has entered a strategic partnership with Visa to enhance the insurance and medical assistance services embedded within Visa cards.
The collaboration will introduce new digital insurance capabilities for cardholders, including improved transparency around coverage, AI-powered personalisation of protections and digitally enhanced claims processes.
The initiative will launch first in France, where Visa’s embedded insurance programme already covers more than 25m cardholders, including both consumers and businesses. The enhanced services will then be rolled out progressively across other European markets.
The partnership aims to improve how cardholders interact with embedded insurance by providing clearer information about protections, faster claims resolution and a more seamless digital experience across both insurance and assistance services.
Florence Mélique, Senior Vice-President Group and Managing Director for France, Belgium and Luxembourg at Visa, said: “Insurance and assistance play a key role in the value a Visa card delivers to cardholders. In France alone, our embedded insurance programs already protect more than 25 million cardholders, both consumers and business owners.
“As usage scales, expectations are changing – cardholders want clarity, personalisation and faster, digital-first claims experiences. Through our partnership with Neat, we are reinventing card-embedded insurance by combining Visa’s scale and trust with next-generation technology.
“This partnership allows us to deliver more intuitive, more transparent and more relevant protection, reinforcing the Visa card as an everyday companion that brings real, high-value benefits well beyond payments.”
Neat will provide the embedded insurance infrastructure supporting the new services, enabling cardholders to access more personalised coverage options and digital claims management tools.
Maximilien Dauzet, CEO of Neat, said, “The opportunity to partner with a world leader in its sector like Visa is a clear recognition of our unique positioning in embedded insurance. This collaboration with a global leader is a milestone for Neat that fuels our ambition to significantly grow our presence in Europe as a new leader and key player in our sector.
“It demonstrates our ability to deliver an embedded insurance infrastructure on a European scale, with high standards of transparency, speed and reliability. Visa recognized Neat’s innovative edge and its ability to design tailor-made, customer-centric products.”
The partnership reflects the continued growth of embedded insurance, where coverage is integrated directly into financial and digital products to deliver protection as part of everyday services.
Copyright © 2026 FinTech Global
