ANNA Money, the business account and tax admin platform for small firms, has joined forces with Admiral Business to embed insurance directly into its app.
The tie-up allows ANNA customers to browse cover options, access information and obtain a quote from Admiral Business without exiting the ANNA app, removing the need for separate portals, additional logins or comparing providers across multiple browser tabs.
Admiral Business designs its products for freelancers, contractors and small enterprises, with cover spanning public liability, professional indemnity and tools insurance. ANNA said the offering will be surfaced at the points where protection matters most, namely during company formation and the early growth phase, when owners often treat insurance as something to deal with later.
The company also highlighted that business insurance premiums are generally tax deductible. Its internal data indicates that nearly one in five of its customers already record premiums as expenses, amounting to £12.5m over the last year. Because the platform automatically monitors income and outgoings, these costs are captured without any manual effort from the user.
ANNA co CEO Boris Diakonov said, “Small business owners don’t need more admin, they need simple access to the services that help them run and grow. Admiral Business’s specialist insurance and top-rated customer service and claims support makes them a natural choice for our customers. Adding easy access to business insurance is another step towards giving entrepreneurs everything they need in one place.”
Admiral Pioneer CEO Emma Huntington said, “This partnership brings together two areas that often sit separately, business admin and insurance, helping customers take care of both in a simple, joined-up way. By working with ANNA Money, we’re supporting customers where they are, making it easier for small business owners to put the right protection in place and focus on what matters most: running their business.”
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