Zilch, the intelligent payments platform, has joined forces with Rezolve Ai, a global leader in AI-driven commerce and engagement, in a move that will let its customers pay flexibly and without fees across a wide network of major UK retailers both in-store and online.
At the heart of the deal is Rezolve Ai’s Reward platform, which will channel additional retailers onto Intelligent Commerce, Zilch’s AI-powered data intelligence offering. The arrangement hands brands a direct route to Zilch’s fast-expanding customer base.
Intelligent Commerce draws on Zilch’s first-party spending data to provide retailers with real-time visibility of how customers behave across thousands of merchants. This allows brands to target shoppers with precision and track attribution across the entire funnel, spanning both physical stores and digital channels. According to the company, brands using the platform have seen return on ad spend climb by between 20% and 50%, alongside notable sales uplifts since its launch.
The tie-up also pushes the Reward platform into the flexible payments arena for the first time, creating a fresh channel for brands seeking to engage high-intent shoppers. Both firms say the collaboration responds to rising consumer appetite for payment experiences that offer tangible value, while equipping merchants with new tools to reach customers.
Zilch chief revenue officer Andreas Andreou said, “Our focus has always been on giving customers more from their everyday spending by offering more flexible ways to pay and more value from every transaction. This partnership with Reward significantly expands the range of retailers our customers can access subsidised credit in-store and online through Zilch. It also brings more great brands onto Intelligent Commerce where we can help them connect with our highly engaged customer base in the most effective way.”
Rezolve Ai CEO and chairman Daniel M. Wagner said, “Zilch is exactly the kind of high-engagement payments platform that demonstrates the power of Reward within the Rezolve Ai ecosystem. By bringing personalised retailer offers into the payments journey, we are helping connect consumers, merchants and payment providers in a way that creates measurable value for all three. This partnership further validates our strategy of building the intelligent commerce infrastructure that sits at the intersection of payments, banking and retail.”
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