Leeds United, the English football club competing in the Premier League, has entered into a new multi-year partnership with etoro, the trading and investing platform, which will see etoro become the club’s Official Trading Partner from the 2026/27 season onwards.
The agreement extends to Leeds United Women as well as the men’s team, and will see etoro gain prominent visibility at Elland Road on matchdays. This includes branding across pitchside LED boards, stadium screens and interview backdrops, alongside a programme of digital content and fan activations planned throughout the course of the partnership.
A central aim of the collaboration is to broaden participation in investing, particularly among women, who remain statistically less likely to invest than men. By aligning with both the men’s and women’s Leeds United teams, etoro is looking to harness football’s broad audience to raise the visibility of investing and encourage more women to begin their investing journey with greater confidence.
The partnership builds on etoro’s already substantial presence in sports sponsorship. The platform’s portfolio now spans several other Premier League clubs, four prominent Ligue 1 sides, and both the men’s and women’s Premiership Rugby competitions, with the addition of Leeds United marking its latest expansion in English football.
etoro Director of Marketing Stephanie Wilks-Wiffen said, “Leeds United has a passionate community of supporters in Yorkshire and around the world, and we are proud to become the Official Trading Partner of both the men’s and women’s teams.
“Football brings people together through a sense of community, which is central to etoro. We look forward to working with the club to create content and experiences that connect with supporters and make the world of investing feel more open and accessible.”
Leeds United Partnerships Director Phil Hardman said, “We are excited to welcome etoro to the Leeds United family, as our Official Trading Partner, and especially looking forward to involving Leeds United Women in the new partnership.
“It will be great to see their branding around Elland Road on matchdays this season as we work and collaborate with the team at etoro on supporter engagements and engaging content.”
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