Equifax has introduced two new intelligence tools, Signal Score for Email and Signal Score for Device, as automated fraud networks increasingly outpace the conventional checks businesses depend on to protect their digital channels.
The new products are aimed at e-commerce retailers, financial institutions and telecoms providers. They are built to shield online touchpoints such as checkout pages, account registration portals and mobile ordering apps from organised fraud rings and automated attacks.
The launch comes as fraud tactics grow more sophisticated. Legacy verification methods struggle to see past the concealment offered by VPNs and emulators, leaving companies exposed to schemes such as script-driven account farming, location spoofing and synthetic identity fraud. According to Equifax, firms now need intelligence that works in real time to catch these techniques before they cause damage.
Both Signal Scores draw on proprietary Equifax data to assess risk at the very beginning of a transaction, so genuine customers face minimal friction. Rather than depending on static global networks or outdated database files, as many existing industry tools do, the solutions use non-public, first-party data and identity linkage to match digital session activity with verified real-world consumer profiles.
Signal Score for Email assesses an email address as it is used, examining the account’s age, history and risk profile to judge whether the identifier can be trusted. Signal Score for Device examines the phone or computer involved in a transaction, combining device attributes, location data and network details to confirm that the hardware belongs to the user.
The tools plug into a company’s current fraud prevention or case management platforms via APIs, allowing firms to strengthen existing fraud stacks. Businesses can deploy both products together or select one to address a particular gap in their data. Built for internal fraud and risk teams, the scores provide faster, usable insight at high-risk moments such as sign-ups and checkouts. By flagging risky users sooner, companies can cut manual review costs while speeding up the journey for legitimate customers.
Equifax also provides Consumer Insights, a product that uses basic information to help businesses gauge fraud risk and payment capacity, and supports compliance and security teams in preventing account takeovers.
Equifax senior vice president and general manager, identity & fraud services Ajay Guru said, “Businesses can no longer rely on static snapshots of customers to stop fraud. Leveraging our unique differentiated data, these new solutions are designed to deliver a trust score in real time, giving our customers a better view of a user and helping them to mitigate fraud more quickly.”
Guru added, “Fraud can happen at any step of an online interaction. Our unique data and tools give companies what they need to stop criminals without adding slow, extra steps for valid customers.”
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