Whop, a California-based technology firm aiming to give everyone access to a sustainable income, has closed a $200m Series D funding round that values the business at $5.1bn.
Sequoia and Shopify Ventures co-led the investment. Whop plans to use the fresh capital to scale its international presence and step up research and development, with a focus on making payments and advertising markets work far more efficiently. This is the second time Whop has raised money in 2026.
In February, Tether made a $200m strategic investment in the company at a $1.6bn valuation.
The raise comes as AI disrupts conventional career routes and opportunities for entry-level workers have fallen to a record low. Whop positions its platform as a route for people facing this difficult job market to take control of their own financial prospects.
Around 25,000 business operators currently use Whop, collectively generating $550m every month. A further 50,000-plus people earn money each month by supplying services to those businesses.
Over the last three months, Whop has rolled out several new products. Business Blueprints allows newcomers to set up a business that is ready to start selling within a few clicks, and more than 21,000 businesses have been launched through it in the six weeks since its debut.
Whop CLI, released in July, makes the company’s API usable by any AI agent, so operators can manage their businesses through prompts. Together, the CLI and MCP connectors handle upwards of 350,000 calls daily and have more than 14,700 monthly active users.
The firm has also introduced Economic Intelligence, a decision engine built on millions of transactions that suggests the next step likely to deliver the strongest return for each business. Companies using it pay Whop an additional share of the revenue the tool helps them earn.
Whop serves business operators ranging from product leads at fast-growing startups to teenage first-time founders, offering them a gamified interface and a broad API that support distribution, company creation and payments. Most firms on the platform target narrow, specialised customer needs rather than mass-market audiences, taking advantage of the internet’s ability to reach niches once considered too small to sustain a business.
Examples include invoicing tools for trucking firms, emergency tree removal, private jet booking, neobanks for dropshippers and data marketplaces for humanoid robotics developers. The platform now handles more than $7bn in transactions for users across 185 countries, with the company’s stated ambition being to build the world’s biggest internet market.
Whop co-founder and CEO Steven Schwartz said, “We take inspiration from the traditional economy in designing Whop, and because businesses are the primary conduit by which people earn money and create value, we focus on them as our primary customer.”
Sequoia Capital partner Doug Leone said, “They’re doing about a half billion revenue, business is doing great, and we’re helping humanity create businesses for people who can’t find a job.”
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