Duetti, a music financing startup, aims to revolutionize the music catalog sales, management, and marketing industry. The company was founded by Lior Tibon, former COO of TIDAL, and Christopher Nolte, former Business Development executive at Apple Music.
The startup has recently raised $32m in funding, with investors including Viola Ventures, Viola Credit, Roc Nation, Untitled, and Presight Capital. The unique business model offered by Duetti is set to open new investment opportunities for an untapped asset class.
Duetti’s data-centered approach focuses on generating exceptional long-term financial returns for both the company and its partner artists. They achieve this by deploying innovative management and optimization tactics. The platform allows a wide range of artists to sell master catalogs, individual tracks, or even parts thereof, a privilege that was previously limited to a select group of A-list artists.
With this new funding, Duetti plans to scale its business to match growing demand. This includes expanding the team, partnering with new artists, and implementing new financial optimization opportunities for acquired tracks and catalogs. So far, Duetti has already partnered with over 60 independent artists and facilitated music rights acquisitions worth up to $400,000 per deal.
Duetti CEO Lior Tibon said, “In recent years, the trend of legacy A-list musicians selling their entire catalogs has left independent artists out of the equation. Now, artists at all stages of their careers can easily capture the potential of their tracks and catalogs to help them reach the next step of their journey. We are arming artists with the information they need to choose when, and how, to leverage their assets from a position of strength.”
The platform aims to unlock catalog sales opportunities for over 70,000 independent artists, providing them with a new level of financial and long-term career sustainability. With Duetti’s assistance, artists can focus on their creative pursuits and access meaningful cash payouts to help fund various endeavors.
Viola Ventures Co-Founder Avi Zeevi, a fintech investor, said, “Duetti’s cutting edge technology enables efficient analysis of an artist’s potential for successfully monetizing a catalog or track. We are incredibly excited by the potential of their business model and the new, independent investment class it unlocks.”
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