Future, a climate-positive FinTech firm, has raised $6.5m in funding, contributed by a mix of new and existing investors.
This boost in capital has elevated Future’s total fundraising to an impressive $11m.
At the heart of Future’s operations is its pioneering platform designed to reward eco-friendly consumer choices. This venture includes the innovative FutureCard Visa® Debit Card, which offers over 5% cashback on green purchases, alongside a user-friendly app offering additional incentives like 10% cashback on renewable energy buys.
The fresh influx of funds is earmarked for an ambitious expansion, highlighted by the recent acquisition of Fan Rewards, an AI-driven rewards platform for fans of artists and influencers.
Active Impact Investments founder and board member at Future, Mike Winterfield, praised the company’s approach. He said, “Future’s innovative approach to incentivize carbon reduction is exactly the kind of disruption we need to rapidly address climate change at scale. The consumer demand for climate-friendly choices is growing and Future both quantifies the benefit of green purchases while making them accessible on any budget.”
Kendall Tucker, co-founder of Fan Rewards and now Head of Product at Future, echoed this sentiment, saying, “The paradigm of paying more to ‘be green’ is over.
“The union between Future and Fan Rewards expands Future’s growing community to digital creators and their fans, leveraging AI to identify the most rewarding ways to go green.”
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