Experian, a global data and technology company, has expanded its fraud prevention portfolio by acquiring NeuroID, a leading company in behavioral analytics.
NeuroID is renowned for its modern, frictionless solutions that enhance digital interactions through real-time analytics.
The acquisition aims to integrate and enhance Experian’s existing fraud detection capabilities, particularly in combating increasingly sophisticated AI-enabled fraud. This deal enables Experian to offer a comprehensive service that tracks digital behavioral signals and analytics across various stages of the customer lifecycle, such as account openings, logins, and transactions.
Experian specializes in data analysis and technology solutions, with a strong focus on identity verification and fraud prevention. In the past year alone, Experian’s solutions have helped prevent approximately $15bn in fraud losses globally.
NeuroID has carved a niche in the market with its cutting-edge behavioral analytics technology, which is now available through Experian’s CrossCore on the Experian Ascend Technology Platform as a pivotal fraud-detection tool.
The surge in generative AI-driven fraud across sectors—from financial services to healthcare and e-commerce—has spurred the demand for innovative fraud-detection technologies. NeuroID’s technology offers valuable insights into user behavior, helping to thwart real-time fraud, identity theft, account takeovers, and bot attacks, thus enabling businesses to ensure a seamless customer experience.
Robert Boxberger, President of Experian’s North American Identity & Fraud business, emphasized the strategic value of the acquisition: “Our acquisition of NeuroID highlights our commitment to provide our clients with world-class data, analytics and insights to prevent fraud. Together with NeuroID, we’re excited to build new blended offerings that detect risk but also empower businesses to confidently navigate the online landscape and trust in their transactions.
“In today’s highly competitive and digital-first world, the use of behavioral analytics is now vital for innovating for the future of fighting fraud.”
Jack Alton, CEO at NeuroID, highlighted the transformative potential of the merger: “We are in a new era of fraud driven by AI. Companies are under immense pressure to rapidly innovate and advance their approach to fighting fraud. NeuroID unlocks a new view into a user’s riskiness based on behavioral interactions.
“This view arms companies with a proactive, first line of defense to detect sophisticated fraud rings and bot attacks. By joining forces with Experian, we’re looking forward to helping companies confidently navigate this new era with solutions that enable more secure and frictionless experiences.”
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