WestView Capital Partners backs CardFlight with significant minority investment

WestView Capital Partners backs CardFlight with significant minority investment

CardFlight, a leading SaaS payment technology company, recently announced a significant minority investment from WestView Capital Partners, a Boston-based growth equity firm.

The new funds will bolster CardFlight’s ability to further develop its suite of payment solutions, enhance its software offerings, and expand its reach among small businesses and merchant partners throughout the United States. With this strategic backing, CardFlight is set to accelerate its mission of simplifying payment processes for small businesses.

Established in 2013, CardFlight has been dedicated to demystifying the complex payment landscape for small business owners and the merchant acquiring channels that support them. The company boasts a robust software platform that simplifies the onboarding process for merchants and offers a rich set of features that are easy to use and reliable. This platform has facilitated CardFlight’s growth, aided by a reseller network of over 100 partners, including top merchant acquirers, that distribute SwipeSimple, CardFlight’s flagship product, to thousands of new merchants each month.

CardFlight’s SwipeSimple solution is currently utilized by more than 125,000 small business owners across the United States, processing over $12bn in annual payment volume. This solution not only facilitates payment acceptance through various methods but also includes comprehensive business management functions that help small businesses optimize operations and grow effectively within their local communities.

Kevin Twomey, Principal at WestView Capital Partners, said, “We are in the middle of a paradigm shift in how merchants, particularly SMB merchants, think about payments. CardFlight’s software-led embedded payments solution solves the unique needs and preferences of today’s SMB merchants, enabling them to better understand and grow their business.

“Derek and his team have consistently been at the forefront of innovation in this space and are exactly the type of leaders we look to partner with and support.” Twomey will join the CardFlight Board of Directors as part of the partnership.

Twomey will join the CardFlight Board of Directors as part of the partnership.

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