Starling Bank, a UK-based digital challenger bank known for its innovative banking solutions, has launched a new savings product called Easy Saver.
The Easy Saver account aims to simplify saving for Starling’s customers by offering a hassle-free experience, according to FF News.
With a competitive interest rate and seamless integration into its app, the new account caters to those looking for flexibility and accessibility in managing their finances.
Easy Saver is designed for eligible Starling personal current account holders, enabling them to earn a variable interest rate of 4% AER / 3.92% GROSS on balances up to £1m.
Customers can make unlimited, fee-free deposits and withdrawals, with interest calculated daily and paid monthly. The account is available through the Spaces section of the Starling app, where users can manage all their financial goals in one place.
Spaces, a feature already popular among Starling customers, allows users to create separate pockets for specific savings goals such as holidays or festive shopping. Easy Saver builds on this functionality, providing a convenient way to save while earning competitive interest.
Applications for Easy Saver can be completed in minutes through the Starling app, with availability starting at the end of November.
In addition to Easy Saver, Starling has recently introduced other features, including Call Status Indicators, which help protect customers from bank impersonation fraud. The bank has announced plans for further product launches in 2025, underscoring its commitment to enhancing customer experiences.
Starling Group chief customer officer Maria Vidler said, “Easy Saver helps our customers with a highly competitive interest rate, penalty-free access and full integration into their Starling app so they can see everything in one place.”
She added, “Easy Saver is the latest in a suite of new products and services at Starling, following the recent launch of Call Status Indicators, an in-app service helping to protect customers from bank impersonation fraud, with more to follow in 2025.”
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