Ageras strengthens European presence with Storebuddy acquisition

February 14, 2025

Ageras, a leading European FinTech specialising in accounting, admin, and banking software for small businesses, has acquired Danish payment reconciliation platform Storebuddy.

The acquisition marks Ageras’ seventh acquisition, following its 2024 purchase of French business banking provider Shine from Société Générale. The move is set to enhance Ageras’ position as a comprehensive accounting platform for SMEs while expanding its reach into the e-commerce sector.

Storebuddy, founded in 2014, offers a SaaS solution that automates accounting processes for online businesses. The platform is widely used by companies like Nordgreen and Watery to manage order reconciliation, online payments, payouts, fees, and VAT reporting.

Ageras co-founder Martin Hegelund expressed enthusiasm about the deal, “At Ageras, we want to lighten the mental load of entrepreneurs and small business owners so they can focus on what truly matters i.e. growing their business.

“Storebuddy fits hand-in-glove with that ambition and mission as their innovative software has already proven how to make life easier for Danish online store owners by automating time-heavy accounting tasks. Bringing Storebuddy into the Ageras family will not only help grow the product under our wings, but also expand Ageras’ ability to service the e-commerce sector significantl

The acquisition aligns with Ageras’ broader strategy to strengthen its presence in the European e-commerce market.

Storebuddy co-founder Lasse Juhl Kirk highlighted the benefits of the acquisition for its clients, stating, “Since day one, our goal with Storebuddy has been to make the accounting for online store owners easier. Joining forces with Ageras allows us to take that ambition to the next level, scaling our solution beyond Denmark and reaching even more entrepreneurs.

“For our customers, this will be business as usual, as Storebuddy will continue to operate with the same commitment: To make accounting easy and simple. The only difference is that being part of Ageras will allow us to develop the product even further and expand into new markets.”

Ageras, founded in 2012 by entrepreneurs Rico Andersen and Martin Hegelund, aims to simplify business administration by integrating invoicing, accounting, payroll, banking, and financing into a single platform.