FINNY AI, an AI-powered prospecting and marketing platform built specifically for financial advisors, has closed a $17m series A funding round to accelerate its rapid growth and product expansion across the wealth management industry.
The series A round was led by Venrock, with participation from new and existing investors including Y Combinator, Maple VC and Crossbeam Ventures. The investment brings FINNY’s total funding to more than $20m following a $4.3m seed round completed in December 2024.
FINNY was founded in March 2024 by AI engineers Eden Ovadia, Victoria Toli and Theo Janson. The company focuses on applying advanced artificial intelligence, data intelligence and automation to help advisors identify, prioritise and engage prospective clients more effectively. By removing manual effort from prospecting, FINNY enables advisors to spend more time on client relationships rather than lead management.
The platform automates the full prospecting lifecycle, from surfacing high-intent prospects to managing outreach and follow-ups across channels such as email, LinkedIn and voicemail. At the core of the product is FINNY’s proprietary F-Score matching engine, which analyses thousands of data points, including liquidity events, career changes and other money-in-motion signals, to determine the likelihood of conversion.
Additional functionality includes a proprietary database containing millions of records and workflow automation tools designed to integrate seamlessly into existing advisory operations. According to the company, the platform has generated an average of $7.7m in new client assets per advisor annually while delivering near-zero customer acquisition costs.
FINNY plans to use the new capital to expand its engineering and product teams, accelerate development of new AI capabilities and strengthen go-to-market efforts.
Venrock partner Nick Beim said, “FINNY brings together deep technical, product and machine-learning expertise, and their approach reflects the next evolution of advisor-focused technology. We were particularly impressed by the strength of the founding team: three experienced AI engineers with a clear vision and the technical depth to execute it.
“FINNY has already demonstrated a proven product and rapidly growing demand, underscoring the prevalence of the organic growth problem they’re solving for advisors. As investors committed to supporting cutting-edge technology companies, we’re excited to be part of FINNY’s journey.”
FINNY co-founder and CEO Eden Ovadia said, “Our own experiences as young professionals seeking quality financial advice left us frustrated. There simply wasn’t a tool that captures the nuances of the average investor and their key financial needs.
“FINNY gives advisors of all sizes access to automation that was once only available to the biggest firms. We built FINNY as a fully automated prospecting platform that advisors can set up quickly and trust to run in the background – guiding them from introduction to close without adding to their workload. This funding allows us to grow the team, expand our product and bring this level of automation to more advisors across the industry.”
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