NjiaPay, a payment performance platform serving African businesses, has closed a $2.1m seed funding round led by Newion, a European B2B SaaS investor.
The round follows a year of commercial growth that saw NjiaPay expand its merchant base to include high-growth startups and established global franchises such as Talk360, Anytime Fitness, and Melon Mobile.
The newly raised capital will be used to grow NjiaPay’s engineering and commercial teams to address the payment challenges merchants encounter in their day-to-day operations.
A key focus for the company is the subscription and recurring payment sector, where one in five transactions fail due to expired or stolen cards — a significant source of revenue leakage, it said.
To tackle this, NjiaPay is bringing European infrastructure tools such as Card Account Updater to the South African market. The capability, which has been standard in Europe and other global markets for over a decade, automatically refreshes stored card credentials, reducing involuntary churn and preventing avoidable payment failures.
NjiaPay operates as a central control tower for a merchant’s payment stack.
NjiaPay uses a single API that intelligently routes transactions in real time, unifying fragmented data into a single view and delivering higher approval rates while removing the need for manual reconciliation across multiple providers.
Talk360 chief executive Hans Osnabrugge said, “NjiaPay has taken on the complexity of the African payment ecosystem, allowing Talk360 to focus on growing its business. They are a true partner, and the results speak for themselves.”
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