Finova, one of the UK’s leading providers of cloud-based mortgage, savings and lending software, has launched Broker Assist, a new conversational AI agent built to streamline the broker experience across its lending platform.
Powered by Covecta’s conversational AI technology, Broker Assist allows users to access lender-specific policies and criteria in real-time through a fully authenticated experience, without leaving their existing workflow. The tool eliminates the need for context switching or manual document searches, helping brokers resolve queries more quickly and submit more complete borrower applications.
The launch represents the first live deployment of agentic AI within Finova’s lender platform, following the company’s partnership announcement with Covecta in January.
Unlike general-purpose AI tools, Broker Assist uses pre-configured agents that are built around the specific ways brokers and lenders operate, enabling brokers to self-serve policy and criteria queries without contacting lender support teams directly.
For lenders, the tool is intended to support higher application conversion rates, reduce rework for underwriting teams, and lower call and email volumes to broker support and contact centres. By improving application quality at the point of submission, lenders stand to streamline origination processes and accelerate innovation across their broker networks.
Finova describes the launch as the first of several planned investments as part of its broader AI and innovation strategy, with further intelligent automation expected to be embedded across the lending lifecycle in the months ahead.
Finova chief product officer Rowan Clayton said, “Broker Assist is about removing friction from the broker journey. Gone are the days of slow application times and costly rework. By putting conversational AI directly inside the Finova broker portal, we’re helping brokers get the answers they need faster, submit better-quality applications, and ultimately deliver better outcomes for borrowers.
“This is a great example of how we’re turning emerging technology into real, production-ready capability for lenders and brokers. In the coming months, we will continue to dedicate time and resource to streamlining and improving every aspect of the broker experience.”
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