Cloaked, a consumer-first privacy and security platform, has raised $375m in a combination of Series B funding and growth financing through General Catalyst’s Customer Value Fund.
The round was led by General Catalyst and Liberty City Ventures, with a broad coalition of investors also participating, including Lux Capital, Human Capital, Marquee Ventures, Fifth Growth Fund, NFL Players Association, LG Technology Ventures, Assurant Ventures, and DuckDuckGo, among others.
The company has built what it describes as a comprehensive privacy platform designed to give individuals back control of their personal data, taking on what it calls “data parasites” at every point of attack. Trusted by more than 350,000 users, the platform has grown more than tenfold over the past year. It operates across three core areas: virtual identities, which generate unique phone numbers, email addresses and passwords on demand; an automated data removal tool that continuously wipes personal information from data broker and people-search sites; and Call Guard, an AI-powered screening system that detects and blocks spam, scam and fraudulent calls in real time.
The fresh capital will be deployed across several areas, including accelerating product development, expanding the team, and scaling internationally across both consumer and enterprise segments. A particular focus will be the growth of Cloaked Enterprise, launched late last year, which addresses what the company identifies as a significant blind spot in organisational cybersecurity — the human attack surface. Its Digital Workforce Protection programme identifies risks arising from employees’ personal digital exposure and deploys Cloaked’s full suite of tools to address them.
Looking ahead, the company plans to introduce a range of AI-driven personal agents that will autonomously monitor, manage and enforce users’ privacy preferences across their entire digital footprint, transforming what has historically been a manual process into a continuous and automated one.
Beyond its technology, Cloaked positions itself as an advocate for consumer-first privacy legislation, partnering with organisations and policymakers to raise public awareness of data risks and push for higher standards in how companies handle personal information. The platform is underpinned by end-to-end encryption, zero-knowledge architecture, ISO 27001 and ISO 27701 certifications, PCI-DSS compliance, and annual SOC 2 Type II audits.
Cloaked co-founder and CEO Arjun Bhatnagar said, “We’ve disguised more than 10 million identities, removed over a billion records from data broker sites, and screened more than 40 million calls – and we’re just getting started. The fight for consumer privacy is at an inflection point with Cloaked building the platform that makes privacy easy to understand, simple to defend, and a mandatory aspect of daily life.”
General Catalyst partner Mark Crane said, “Cloaked understands the urgency of this moment and continues to scale, build trust, and redefine the future of privacy through artificial intelligence. Under Arjun and Abhijay’s leadership, the team has repeatedly demonstrated its ability to shape how individuals and organizations confront digital threats and bad actors, which is exactly why we’ve doubled down.”
Cloaked co-founder and chief technology officer Abhijay Bhatnagar said, “Cloaked is going to continue building what others can’t, innovation that’s pro-consumer, pro-privacy, and long overdue. Too much of the industry treats privacy as an afterthought while racing to ship AI with no guardrails. We’ve assembled some of the sharpest, most relentless minds who are proving that it doesn’t have to be a tradeoff.”
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