Morningstar and its subsidiary PitchBook have announced a new integration with AI search platform Perplexity, bringing both companies’ research and data into Perplexity’s AI-powered environment.
The partnership is built on Model Context Protocol (MCP) integrations, enabling eligible users to draw on Morningstar and PitchBook intelligence directly within Perplexity and Perplexity Computer. The setup allows users to conduct multi-step research tasks using natural-language queries, with responses that include citations drawn from analyst-driven research across both public and private markets.
The integration is designed to make it easier for investors and financial advisers to locate and apply trusted data within AI-enabled workflows. Perplexity’s emphasis on citation-based, accurate responses is said to complement Morningstar’s longstanding focus on independent research and informed decision-making. Together, the tools aim to help users build investment perspectives grounded in professional-grade data.
Morningstar, listed on the Nasdaq under the ticker MORN, is a provider of independent investment research and data. PitchBook, operating as a Morningstar company, focuses specifically on private capital market intelligence.
The move forms part of a wider AI strategy at both firms, which centres on three priorities: scaling AI in tandem with human expertise, embedding AI into the workflows where investment decisions are made, and distributing proprietary data through the channels clients already use.
Morningstar head of Data & Research Solutions and chief technology officer for Direct Platform Adam Wheat said, “Our focus is on delivering independent, analyst‑backed intelligence in ways that align with how investors and financial professionals work today. By making Morningstar and PitchBook content available in Perplexity, we’re extending the reach of our data and research while maintaining the rigor investors require to act with confidence when it matters most.”
PitchBook executive vice president of technology and engineering Tom Van Buskirk said, “The way investment research is conducted is evolving, and the data powering it has never mattered more. When financial professionals need a source of truth in private and public markets, they come to us. By integrating with platforms like Perplexity, we’re bringing Morningstar and PitchBook intelligence to the center of the AI tools investors already rely on.”
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