Equals, a next-generation global money movement platform, has partnered with Aiimi, a provider of AI-powered workplace solutions, to strengthen how it manages data subject access requests (DSARs) under UK GDPR.
The partnership will see Aiimi work with the Data Protection Officer and IT team at Equals, deploying its DSAR management tool to help the business respond to requests more quickly and consistently within regulatory deadlines.
The tool forms part of Aiimi’s wider Workplace AI platform and is designed to reduce risk, support regulatory compliance, and strengthen customer trust as DSAR volumes continue to rise across the financial sector.
DSARs have become a growing operational challenge for financial services firms, with organisations required to respond within a strict one-month window. Businesses that fail to meet this deadline can face fines of up to £17.5m or 4% of annual turnover, whichever figure is greater.
Equals said the move reflects its broader approach to data protection, with the company treating governance as a core operational function rather than an administrative task.
Aiimi CEO and Founder Steve Salvin said, “We’ve seen the volume of disclosure requests surge. Nowhere is it more vital to deliver these responses compliantly than in a highly regulated industry like financial services, where information is extremely sensitive. But completing a DSAR manually is a repetitive, fatiguing task, prone to error. Aiimi’s platform uses AI to automate time-consuming parts of the DSAR process and help data protection teams complete week-long tasks in minutes.
“This is ultimately about ensuring compliance and saving data protection teams’ time for the tasks that most require human oversight. We’re excited to be working with Equals as they futureproof their data governance and empower their teams with automation to tackle a challenge that’s only growing in importance.”
Equals Data Protection Officer Lee Rowles said, “At Equals, our clients trust us to protect their data every time they move money through our platform. We treat data governance as core infrastructure, not paperwork. The operational burden to comply with DSAR requests has steadily grown in recent years, requiring more resources from our data protection team, all the way up to senior leadership. We recognised an opportunity to power our DSAR processes with robust automation, scale with demand and reinforce our compliance practices.
“Of all the providers we looked at, Aiimi’s solution stood out. It was rigorous, intuitive, and built to the high standards we require. This partnership will free up our team to focus on higher-value data protection work, while ensuring we can confidently meet ICO expectations.”
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