finperks, the Berlin-based API infrastructure provider for the global prepaid market, and Saldo Bank, a Finnish retail bank, have entered into a partnership that will bring brand-funded cashback and rewards directly into Saldo Bank’s banking experience.
The tie-up gives Saldo Bank customers immediate access to rewards and cashback from a range of well-known international brands, including Apple, Wolt, Zalando, Adidas and PlayStation.
The offering is delivered through a single API integration, giving Saldo customers the ability to earn cashback and rewards across more than 1,000 brands operating in Europe, calculated on their actual spending behaviour.
For Saldo Bank, the partnership adds a loyalty layer to its existing customer proposition. Brand-funded cashback and reward programmes of this kind are designed to increase customer engagement and build longer-term loyalty, giving the bank a further tool to retain and activate its user base without needing to develop the underlying infrastructure itself.
finperks specialises in providing API infrastructure that connects financial institutions to a network of brand-funded rewards and cashback offers, allowing prepaid and banking providers to plug directly into a pan-European retail network. Saldo Bank is a Finnish banking provider that is looking to broaden the value it offers customers beyond core banking services.
The Finnish launch marks the first stage of a wider collaboration between the two companies. Further rollouts are planned across additional Scandinavian and European markets in future. The move also builds on finperks’ growing international presence, following earlier go-lives in Germany, as the company continues to expand steadily across core European markets.
finperks co-founder and co-CEO Sebastian Seifert said, “Banks need rewards to retain and activate their customers. In Saldo Bank, we have found a partner who shares this vision and is bringing it to life with us in one of Europe’s most innovative markets.”
Saldo Bank CPO Tuomas Nenonen said, “At Saldo Bank, we’re constantly looking for new ways to add value for our customers. Partnering with finperks helps us democratise access to rewards and cashback from top brands on everyday spend, making our customers’ money go further — and seeing a measurable lift in engagement and usage frequency at the same time.
“In finperks we found a likeminded partner with a great solution: they made it remarkably easy to plug into a network of leading brands without us having to build any of that infrastructure ourselves.”
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