Tag: Grand Prix

From iconic liveries to memorable, yet farcical characters, Formula One has a rich, colourful, and yet troubled past with sponsors. With global brands such as Marlboro, Vodafone, and Petronas weaving their way into the annuls of the sport’s history, it is no surprise that many FinTechs have tried to do so too. Renowned names, in the form of Visa and Cash App, being the latest, as they penned a controversial deal to rebrand Alpha Tauri under a new guise and moniker: Visa Cash App RB Formula One Team. Ahead of the 2024 season, FinTech Global investigates whether there is any correlation between performance on track – and success in the business world.