Price f(x) nets $8.3m in funding to support global growth


Germany-based Price f(x) has closed an $8.3m round of funding to support its global growth.

Credo Ventures and Talis Capital led the investment round, while Reflex Capital also took part in the funding round.

Founded in 2011, the company is a price management solution that helps to support companies across the management lifecycle, such as price strategy, controlling, setting, optimisation and realisation. This platform, which is useable by both B2Bs and B2Cs, has a range of products including that can help with analysis, price building, on-invoice conditions, rebates and quote configuration.

Last year, the couple doubled the number of customers and established a market presence in the US and Asia Pacific, opening offices on Chicago and Brisbane.

With this new line of capital, the company will further expand its operations in North America, Europe and Asia, as well as better serving its current customers.

Reflex Capital managing partner Ondrej Fryc said, “We have been impressed with Price f(x)’s leadership, which has been reinforced by top talent acquisitions over the past year, and its ability to scale the business in Europe and beyond. We are happy to join as a new investor and support the company on its mission to become the leader of the price optimization space.”

This investment brings total funding to around $9m, with the company picking up around $4.7m at the end of 2016.

Late last year, Germany-based financial marketplace Raisin closed a strategic investment from PayPal. This investment followed on from the company’s $30m Series C round it raised at the beginning of 2017.

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