China-based behaviour analysis and solution platform Sensors Data has collected a $44m investment from Warburg Pincus.
The Series C round also saw contributions from Sequoia Capital China, DCM Ventures, Xiang He Capital, Morningside Venture Capital, Linear Venture and Future Capital.
Founded in 2015, the company offers a behaviour data analytics platform and insights to businesses. Its Sensor Analytics service helps enterprises to conduct data collection, modelling, analysis and provides a PaaS platform to meet development demands.
The company operates across the digital banking, e-commerce, securities and retail industries, serving clients such as China Unionpay, China Telecom, Baidu Video, China Youth Travel Service, China Pacific Insurance and PSBC Consumer Finance, among others.
This capital injection will be used to support Sensors Data’s R&D, scaling its marketing efforts and boosting its services on offer.
Warburg Pincus managing director Gordon Ding said, “Worldwide data generated will reach 44 trillion GB by 2020, which will drive an immense demand for data-related storage, processing, analysis and applications.
“As a global leading private equity firm, Warburg Pincus has been systematically mapping China’s enterprise ‘software-as a service’ (SaaS) market, in particular the rapid-growing big data analytics sector.
“The Sensors Data team has the deepest understanding of data intelligence demand of Chinese companies. Our study shows Sensors Data’s customers exhibit a high level of stickiness, as over 40 percent of customers use Sensors Analytics in multiple departments every day.”
Last year, the company raised $11m through its Series B led by DCM Ventures and a co-investment from Sequioa Capital. Other funding rounds include a $4m Series A led by Sequoia Capital, and an undisclosed angel round in 2015.
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