Revenue management company Blueday has nabbed a growth equity investment from Radian Capital.
As part of the transaction, former Salesforce Commerce Cloud vice-president Graeme Grant has joined Blueday as CEO and board member. Grant has previously served in leadership positions at Salesforce Commerce Cloud, Demandware, and Oracle Retail. He also founded predictive intelligence company CQuotient.
Blueday is a SaaS-based store revenue management company that helps clients to meet and surpass sales targets. The platform compiles data from POS, customer visits, performance and talent management, merchandise and store systems. With the data, the company is able to build analytics and predictive patterns to find potential gaps and risks.
Radian Capital partner and co-founder Weston Gaddy said, “Blueday is the right solution at the right time for retail. It has everything we look for in a successful company: a solution to a mission-critical problem, great technology, and a fantastic team with deep industry expertise.â€
Last year, Radian Capital took part in the $10m investment in Emailage, an online fraud prevention platform. The firm was joined by Wipro Ventures, Mucker Capital and Tallwave Capital.
Radian Capital, which is a $150m growth fund, looks to make investment between $5m and $30m in companies working in the data and analytics, digital sales and marketing, and business operations industries.
Last week, healthcare revenue management business MEDTranDirect was acquired by Mediware Information Systems. The
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