E-commerce platform developer WebLinc has closed its round of funding on $6m, with Montage Capital and Partners for Growth leading the deal.
Philadelphia-based WebLinc designs e-commerce technology solutions to help retailers improve their online efforts. The company offers two products, a digital commerce platform Workarea and Orderbot, a cloud-based omnichannel order management solution for retail operations system.
Workarea is a SaaS commerce solution which provides a retailer with the tools to build an online shop. The services include cart and checkout, product and catalogue management, discounts engine, inventory and order management, customer services and business insight generation.
Orderbot delivers a series of operational solutions to optimise back office processes. The six areas it supports are management for order, product, sales, inventory, warehouse and customer. Payment processing and automated invoicing are also enabled in the platform, helping to accept a selection of transaction methods.
This capital injection will be used to continue its growth which includes supporting the scaling of its solutions in North America and internationally.
Last year, the company boosted its geographical expansion with international retailers Reformation, Lonely Planet and BuzzFeed adopting their services.
WebLinc CEO and co-founder Darren Hill said, “Since we launched the Workarea Commerce Platform solution last year, the market response has been astounding as our teams have been educating leading commerce agencies and retailers that there is a much better option with our products. This new funding allows us to accelerate our programs to get our great products in their hands.”
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