TruRating looks to raise £1.8m in its crowdfunding campaign

TruRating, a platform enabling consumers to leave merchant feedback at a POS terminal, is looking to raise up to £1.8m in a crowdfunding campaign.

At the time of writing, the company had already raised £1.6m in the crowdsale which is being held on the Seedrs platform. There are still another 59 days left on the crowdfund.

The campaign, which is being raised at a pre-money valuation of £79.2m, has had 76 investors so far. There is currently 2.22 per cent of TruRating’s equity being offered for the crowdfund, but this could increase if the company raised more than the target.

Investors that were involved in the in the initial £1.2m of the sale will received C shares. These hold anti-dilution rights on a down round. The remaining investors shall receive B shares.

London-based TruRating integrates with in-store and online payment solutions and enables merchants to ask a feedback question of consumers at the point-of-sale. The company has teamed with payment service providers, acquiring banks and payment hardware developers to build its solution.

Through this service, businesses are able to generate customer insights to help tailor experiences to them and increase sales.

Earlier in the week, cryptocurrency Terra received $32m in its seed round of funding to support the development of the next generation of payments. The company offers a price-stable crypto; however, it is hoping to evolve into an open platform which will support the development of online payment methods.

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