Personal finance platform BrightPlan has netted $12m in its Series B round, bringing its total equity funding to $37m.
Marking the close of the round, BrightPlan has launched a selection of new service features for employees to improve their planning, investing and spending decisions.
Personalised recommendations is one of the new tools and will advise employees when selecting funds in an employer 401 (k). The second new offering is investment insights linked to all investment accounts, including portfolio analysis and fund fees, to improve money management.
Finally, Brightplan is offering spending analysis in its budgeting tool to help employees make better spending decisions.
California-based BrightPlan is a financial wellness service for employees, giving them access to goals-based financial planning, investment advice, automated investing, spending and budgeting analysis and tools, and financial education services.
Employees can use the service to improve their financial situation, leveraging the insights to identify growing opportunities.
BrightPlan CEO and founder Marthin De Beer said, ?BrightPlan financial wellness platform helps power growth by increasing profitability and transforming a company into an employer of choice.
?In labor constrained markets, a financial wellness program is a clear competitive advantage in retaining and attracting talented employees. The new capabilities in BrightPlan make the platform even more valuable to both employers and employees.p>
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