Marketing platform for banks and lenders Total Expert nabs $52m in Series C

Total Expert, a marketing and customer engagement solution for banks and lenders, has netted $52m in its Series C.

Georgian Partners led the investment, with participation also coming from Emergence and Rally Ventures. With the new funding, the company has raised a total of $86m in equity,

With fresh capital, Total Expert hopes to grow its current team of 218 employees, with new positions in its data science, design, and industry expert teams. Proceeds will also be used to enhance capabilities of its AI, machine learning and predictive analytics.

Total Expert is a marketing operating system which empowers sales, marketing and compliance teams to improve campaigns and personalise interactions. Its clients span banking, credit unions, mortgage lending, and wealth management.

For compliance teams, Total Expert ensures records are secured by permissions and records for all marketing assets, including automated workflows, access controls, and content approvals are in a single system for eased compliance.

Since 2017, the FinTech has grown its revenue by 684% and increased its customer by 8.5-times, to reach over 100 enterprise clients, the company claims.

Total Expert Joe Welu said, Founder and Chief Executive Officer of. “The future of financial services belongs to firms that combine human interaction with technology in a way that creates higher quality and more relevant experiences throughout the entire customer journey.

“Every interaction a consumer has with a financial services brand either erodes trust or builds trust, and legacy technology makes it difficult to deliver on the expectations of the modern consumer. Our mission is to ensure that banks and lenders create customers for life by delivering on these expectations.”

Last year, the company collected $20m in its Series B led by Emergence Capital.

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