Clari, an AI-powered revenue operations platform, has bagged $60m in its Series D round of funding.
The capital injection was led by Sapphire Ventures, with participation also coming from previous backers Sequoia Capital, Bain Capital Ventures and Tenaya Capital. Madrona Venture Group also joined the round, marking its first investment into Clari.
Following the close of the round, the FinTech is looking to accelerate its growth, which includes expanding its revenue operations partner ecosystem and investing in new AI and machine learning offerings.
Over the past year, the company has processed more than $300bn in pipeline and is now supporting more than 50,000 sales, marketing, customer success and go-to-market professionals in 170 countries.
Clari helps B2B organizations to increase win rates and shorten sales cycles. Its technology helps uses predict revenue outcomes for their business by harvesting and analysing activity signals for various business systems, such as email.
The Series D round brings the company’s total funding efforts to $135m.
Sapphire Ventures President and Managing Director Jai Das said, “Growth and retention are the lifeblood of Chief Revenue Officers. CROs from many of our portfolio companies depend on Clari to manage their end-to-end revenue process to drive efficiency and predictability.
“What Clari’s AI is calling has become an integral part of most boards’ parlance, since revenue forecasts are discussed so much. Increasingly Clari is being used by the broader revenue operations team, including marketing and customer success, to not only see how leads are converting to customers, but also to predict which customers will churn and which are primed for upsells. I believe Clari is an indispensable platform for revenue operations teams in every enterprise.”
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