Donations app startup Percent is getting backed by Nationwide Building Society.
However, neither of the parties have disclosed how much Nationwide invested in Percent or how big the stake was.
People using Percent’s app can connect their cards to it and chose to donate a percentage of their spending to different charities or causes.
Having launched earlier in 2019, the startup claims to have “tens of thousands of users” already.
Nationwide has had a busy autumn, having opened a new digital innovation centre in Holborn, made a strategic investment into VitusVet, which is set up to improve communications between pet owners and their furry friends, and inked a three-year deal with predictive analytics company Betterview.
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