SIMON Markets to extend its InsurTech platform after new deal

SIMON Markets is enhancing its InsurTech platform following a new partnership with Great American Life Insurance Company.

The InsurTech platform aims to evolve how advisors use annuities for retirement planning. Through the new agreement, advisors using SIMON’s platform can access a variety of solutions supported by analytics.

SIMON CEO Jason Broder said, “This new partnership highlights Great American’s forward-thinking focus on product education and client-advisor transparency and is a natural next step in SIMON’s efforts to radically simplify wealth management.

“Ultimately, we aim to create a more robust market structure for the entire industry—reducing complexity and increasing transparency so advisors can focus on running and growing their businesses with differentiated, leading-edge technology.”

Last year, the company released a series of new tools which help financial professionals to navigate indexed annuities to better serve clients. The new services came from a new collaboration with Prudential Financial.

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