Amsterdam-based Backbase is going global. Having already opened a new office in Dubai in October, the banking software provider is strengthening its grip of the Asia Pacific (APAC) market.
Backbase will do that by opening a new regional headquarters in Singapore. That way, the company will be able to get closer to its clients in the region.
“We’re excited to join the FinTech ecosystem in APAC, building momentum for the exciting work we’re doing,” said Jouk Pleiter, CEO of Backbase. “But most importantly, our new APAC office brings us so much closer with our customers in the region. We already have a dozen very strategic customers in the APAC region, and together with them we are rapidly expanding our regional development centers – recruiting and onboarding digital talent to help us execute multiple strategic digital transformation projects in the region.”
The news about the Singapore office comes just days after Backbase announced its new digital banking solution to help traditional banks ensure they keep pace with challenger banks – Backbase-as-a-service.
“Digital disruption is occurring at every level in the banking industry,” said Pleiter. “Banks and neo-banks must now think in new and innovative ways, or risk becoming a mere back-office utility. The launch of the new Backbase-as-a-Service and APAC office reiterates our commitment to work closely with companies to address digital disruption and implement digital transformation that enables them to be relevant at all times, with consistent and fulfilling customer experiences in both the digital and physical spaces.”
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