Trust & Will signs deal with financial wellness company Acorns

US online estate planning company Trust & Will has inked a partnership with Acorns, the financial wellness company, to provide families with the tools to better plan when it comes to their estate. 

Especially, the deal will set up families for long term financial success by bringing awareness to the importance of early estate planning.

The new partnership will also provide customers enrolled in the new Acorns Early product with a free digital will and customers who complete online estate plans will receive a 15% cashback investment into their investment account through the company’s Found Money program.

“We are thrilled to announce our partnership with Acorns to help customers better plan for their financial future,” said Cody Barbo, founder and CEO of Trust & Will. “Acorns Early is a great financial wellness tool for families who want to plan and invest proactively when it comes to their kids’ future. We’re proud to provide our modern estate planning experience to customers who may not have had access or awareness before.”

Babak Farrokh-Siar, head of business development and partnerships at Acorns, added, “We are excited to grow our relationship with Trust & Will through our Found Money programme. We are mission-aligned in our effort to support families on their journey towards financial wellness.”

Back in January 2019, FinTech Global reported that Acorns had been valued at $860m after closing a $105m Series E round and that it had signed a partnership with TV news channel CNBC.

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