WealthReach, an AI-powered organic growth platform serving registered investment advisors (RIAs) and wealth management firms, has acquired AdvisorRankings, an agency specialising in SEO and AI search optimisation for financial advisers.
The deal brings AdvisorRankings’ advisor-focused search and website capabilities directly into WealthReach.
Established in 2010, AdvisorRankings works to ensure advisory firms appear wherever prospective clients look for financial guidance, initially on Google and now increasingly across AI tools such as Claude, ChatGPT and Perplexity. The business is headed by founder Brent Carnduff, who holds a master’s degree in financial planning, giving him first-hand insight into the advisory profession.
Following the transaction, AdvisorRankings will retain its own brand within the WealthReach group, with Carnduff taking charge of business development and feeding into WealthReach’s SEO and AI search product roadmap.
With the agency on board, WealthReach can now combine specialist-led search optimisation with Living Sites, its continually updated adviser website product, alongside its Attract, Convert and Multiply growth engines, offering advisers an end-to-end route from online visibility through to winning new clients.
WealthReach is an AI-powered growth platform designed for financial advisers and wealth management firms, helping them modernise how they generate organic growth.
The company noted that as more prospective clients use AI to research advisers, firms require websites and content optimised for both conventional search and AI-driven discovery. Many adviser sites are either generic templates or bespoke builds that are rarely updated, leaving them poorly positioned to rank. According to the company, prospects arriving through AI platforms typically show greater intent and higher net worth than those from traditional search, meaning advisers with strong AI visibility stand to benefit competitively.
WealthReach co-founder and CEO Michael Barrasso said, “What attracted us to Brent and his team was their reputation in the industry and the results they consistently deliver for clients.
“We’ve always believed advisors should have the flexibility to choose how they grow. Some want powerful technology they can manage themselves, while others want an expert to handle it for them. Bringing AdvisorRankings into WealthReach allows us to deliver both under one roof and gives advisors a stronger path to sustainable organic growth.”
WealthReach co-founder and chief partnerships officer David DeCelle said, “Advisors who are serious about growth can’t afford to be invisible where prospects are searching, and today, that means AI.
“Brent and his team have spent nearly two decades figuring out how to connect advisory firms with their target clients. Bringing that expertise to WealthReach means advisors finally have a single partner who can get them found and keep them growing, without the legwork or the stress of wondering how their site is performing.”
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