Klarna’s latest app update is aimed at elevating the shopping experience for its UK customers to offer them more flexibility, control and personalisation while shopping online.
The new app from the instalment payments new company has been designed to meet the shifting expectations of consumers as they adapt from shopping in-store to online, a move that has taken place over several years but has accelerated in recent months.
New features included in the update range from wish lists and price drop notifications to deals and exclusively curated content.
“Our mantra at Klarna has always been about creating the smooothest experiences for our users,” said Sebastian Siemiatkowski, CEO and co-founder of Klarna. “In the past few months, we’ve seen a shift in shopping behaviour with millions fully embracing digital purchasing for the first time as physical stores were closed.
“Despite the shifting retail landscape, consumers are still looking for inspiration, convenience and value and it’s become obvious that shopping online now goes far beyond just a transaction. The new Klarna app elevates the entire shopping experience, from start to finish by bringing together all the best aspects of shopping in one place, giving Klarna users a unique and personalised experience at their fingertips.”
The Swedish FinTech unicorn recently reported that its losses had jumped to $59.8m in the first six months of 2020, a sevenfold increase from the same period in 2019.
Moreover, its total net income came in at $531.23m between January and June, representing a 37% rise from the first half of last year.
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