Prima Assicurazioni inks partnership with iptiQ

Vehicle InsurTech Prima Assicurazioni has signed a strategic agreement with iptiQ, the digital platform and white-label insurance provider of the Swiss Re Group.

The deal will see Prima Assicurazioni strengthen its platform with iptiQ products, giving it a new fast-growing foreign partner to further develop its presence in the Italian market.

Prima Assicurazioni operates as an insurance agency specialising in car, motorcycle and van policies. It has been operational since 2015 and is a fast-growing tech company on the Italian market, with over 800,000 active customers at the end of July 2020.

“We are thrilled to enter into this strategic partnership with Prima Assicurazioni and consequently launch our P&C products on the Italian market,” said Sascha Türck, head of business development and distribution at iptiQ EMEA.

“Prima Assicurazioni and iptiQ share a very similar DNA and vision on the growing importance of technology and digital technology in the insurance sector. We are convinced that this will give us the opportunity to explore further opportunities together.”

Massimo Bambini, chief underwriting officer of Prima Assicurazioni, added, “Working side by side with iptiQ colleagues over the last few months we have had confirmation of how much the two companies share an innovative mentality and a tech approach as well as talent, passion and energy.

“The agreement has all the prerequisites to be successful in the long term and create value for all stakeholders. We are confident that the collaboration will open up interesting opportunities over time, in line with our development strategy.”

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