Digital banking experience company Apiture has bagged $20m in a new round of investment backed by T. Rowe Price Associates and Pinnacle Bank.
â€œFinancial institutions are increasingly focused on effective customer engagement in a digital-centric and constantly evolving marketplace,â€ said Chris Babcock, CEO of Apiture.
“Apitureâ€™s mission is to put control back into the hands of financial institutions by providing the tools and resources they need to compete in a transformative market. This investment will allow us to accelerate that mission.”
Apitureâ€™s products, Apiture Xpress and Apiture Open, serve over 400 financial institutions within the United States market. Apiture is headquartered in Wilmington, North Carolina and has a secondary office in Austin, Texas.
Babcock continues, â€œThis additional capital underscores our continued investment in the Apiture Xpress platform, confirming our commitment to the hundreds of banks and credit unions we serve. The funding also supports our delivery and growth in Apiture Open, our API first, cloud-native digital banking product.”
Hugh Queener, a co-founder and chief administrative officer at Pinnacle Bank, a long-standing Apiture customer, will join the Apiture board of directors. â€œAs a customer of Apiture for more than a decade, we have seen firsthand their ability to partner with our firm for growth and commitment to creating an excellent client experience,” he said.
“This is an important investment for Pinnacle and an opportunity for us to help contribute to the future of digital banking technology. I am looking forward to joining the board to help enable continued growth at Apiture.â€
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