Second Century Ventures announces the eight startups for its new accelerator

Second Century Ventures has picked the eight startups to feature in its inaugural REACH Canada accelerator programme.

This programme will help high-growth potential companies in the real estate, financial services, banking, home services and insurance industries.

The 2020 REACH Canada cohort is filled with companies in North America that offer solutions for the real estate ecosystem.

Second Century Ventures, which is the strategic investment division of the National Association of Realtors, claims to be the most active global venture fund in the PropTech space. Participants will have access to a curriculum of education, mentorship, networking opportunities, exposure to the global marketplace and a curated insight panel.

The companies were split across four separate categories. There were three statups picked within the consumer insights space. These include: Local Logic, an AI platform that matches people to places; HonestDoor, which offers advanced data analytics for real estate professionals and consumers; and Setter, a home management hub to ease home care and maintenance.

There were two companies filling the homeownership solutions and affordability category. Key helps prospective homeowners move in and building home equity early, and RentMoola is a cloud platform that empowers property managers and renters to take control of their finances.

Two startups fell into the sales and marketing tools group. These are on-demand agent-to-agent referral network BrokerAssist and sales and marketing platform for building professional relationships Parkbench.

The final company in the cohort is, which is in the commercial market classification. The startup offers an AI-powered workflow and due diligence automation for banks, asset managers and CRE investment firms.

Second Century Ventures President and NAR CEO Bob Goldberg said, “This year has highlighted the significant impact that technology has and will continue to have on the real estate industry. With the help of virtual staging tools, e-signature platforms, remote notarization and even moving services, Realtors® and consumers have been able to continue to list and close transactions in the midst of a year unlike any other.

“NAR’s ability to find the world’s most promising and productive new technologies through programs like REACH will help Realtors® navigate the current market and build their businesses for the years ahead.”

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