Digital ad verification company Integral Ad Science has acquired Amino Payments, a programmatic advertising transparency provider.
“Programmatic advertising continues to grow at a tremendous pace, and with this acquisition we’re bringing comprehensive transparency to the entire industry,” said Lisa Utzschneider, CEO at Integral Ad Science. “By welcoming Amino Payments to IAS, we will unleash the full potential of programmatic advertising for marketers who need their campaigns to be highly effective and cost-efficient.”
The two companies had previously collaborated to launch Total Visibility, which offers advertisers impression-level financial insights and media quality verification to optimise campaigns in real-time.
“As even more digital media is transacted programmatically, the need for transparency will continue to be critical for advertisers,” said Will Luttrell, CEO at Amino Payments. “The Amino Payments team is thrilled to join [Integral Ad Science], the market leader in verification, to pursue a joint vision to bring unprecedented transparency into programmatic advertising.”
Copyright © 2021 FinTech Global
