The Covid-19 pandemic has encouraged people to live healthier and it is becoming crucial for companies to implement health engagement tools for their staff, according to a new blog from Dacadoo.
Despite the pandemic forcing gyms to shut and people spend most of their time indoors, people have taken more interest in their health. A report from McKinsey & Company claimed that the Covid-19 pandemic has stimulated people to become “more health-oriented and increase their intake of vitamins and minerals.”
Companies can help their customers and employees foster this interest in positive health through digital health engagement platforms, according to a new blog post from Dacadoo. These tools can build interest and excitement among users, protect the business, cut operating costs, and demonstrate a commitment to public health.
A digital health engagement platform typically offers tools to track daily activities, create a personalised diary, receive advice on healthy behaviours and wellness goals to encourage them to act upon the information.
The aforementioned McKinsey report also stated that some insurers have started to spend half of their IT capital budgets on technology. Furthermore, investing into digital health has grown by 32% year-over-year since 2011.
Dacadoo said these virtual platforms are rising in appeal and can help fight preventable health conditions, support those with severe mental health complications and cut healthcare costs.
However, there is much more these platforms can do. One of the most important is building trust in the company.
It said, “Trust is the cornerstone of every organization. Modern jobseekers gravitate toward companies with robust health and wellness programs. They want an employer that offers comprehensive health benefits. Health engagement platforms send a message: ‘We care about our employees’ wellbeing. We provide team members with the tools they need to make healthy choices.’”
It is not just employees that are eager for this message. Clients also want to know a company has their best interest at heart. Dacaddo said, “Today, many customers have a negative view of insurance companies. They may believe that insurance carriers only care about money. Health engagement programs can help shift this narrative. They show clients that your company has a personal stake in their long-term health.”
Trust is just one of the benefits companies can witness from digital health engagement. It can also help show empathy to struggling users and encourage people to change their harmful habits.
It said, “It’s not enough to talk about the “new normal.” Now, companies must work toward a “new normality,” or the “next normal.” That means establishing an altered, improved way of doing business. Investing in a virtual platform helps your company connect more deeply with your customer base.”
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