Cypriot bank Hellenic Bank launched new online retail banking platform, built in partnership with Engagement Banking technology provider Backbase.
Built on Backbase’s Engagement Banking platform, the mobile app offers a host of pre-built technology solutions allowing institutions to own and orchestrate every step of a customer’s banking journey.
Through the app Hellenic Bank can now offer its users an optimised end-user experience and real-time continuous app updates, further allowing the firm to adapt to customer feedback quickly and easily.
Other services offered by the app include peer-to-peer payments, biometric approvals of payments and transfers and transaction search functionality. In addition, the new app eliminates pain points like account lock-outs by introducing biometric access.
The mobile app which was rolled out in the market in January this year, saw monthly active customers go up by 16% within the first month of launch.
Commenting on the importance of improving digital solutions for consumers, head of channels and digital products at Hellenic Bank Christos Eojourian said, “As our customers’ needs continue to shift, the ability to innovate quickly and pivot towards new digital technologies, channels and features is core to our strategy.”
Echoing a similar sentiment, regional vice president at Backbase Matthijs Eijpe added: “As Hellenic Bank continues to enhance its digital capabilities in the future, we are providing a scalable model that matches their customers’ shifting demands and allows the bank to achieve efficiencies through digital strategy implementation.”
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