Finary, an online community for investors, has reportedly collected $3.2m in its seed funding round.
Upfront Ventures partner Aditi Maliwal led the round, with commitments also coming from Dash Fund and several angel backers, according to a report from Forbes.
A key focus for the fresh capital will be to build new community management tools for users. Finary CEO and co-founder Roger Cawdette said there is a lot of tough work maintaining an online community, with admins need to ensure there are things to discuss, people are enjoying themselves and bad actors are being moderated.
While the company is not certain how the management tools will take form, it has already begun working on some moderation features. It will also be releasing an analytics dashboard to help community managers understand topics and the stocks their audience care about, the report claimed.
The seed funding will also help the FinTech to expand its design and engineering teams to help accelerate the release of new tools.
Finary is an online community for investors that wish to discuss stocks with their friends, find connections and make trades on the market.
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