Belgian IT company IntellectEU has introduced VELMA, an AI platform that allows financial advisors to offer ‘hyper-personalisation’ in the wealth management sector.
Founded in 2006, IntellectEU is an international technology enterprise that specialises in financial integration, middleware solutions and DLT development. To date, the company has raised $2.3m in funding.
According to IntellectEU, the VELMA platform learns from both client and product data to provide actionable insights as well as boosting customer satisfaction and making advisors more effective.
VELMA’s machine learning models are able to identify potential clients and give advisors information that can better accommodate their needs and create new business. The models can also provide the ability to offer new investment ideas for existing clients on a daily basis.
The platform is available at sandbox.velma.ai, where users are able to take part in an extensive product tour that guides them through all facets of the platform.
VELMA product manager Maxim Piessen said, “Automated personalization was introduced by major tech companies such as Amazon, Netflix and Facebook and has become an integral part of most aspects of daily life. In wealth management, however, more personalization equals a greater time investment for the advisor.
“VELMA puts the technology that is being used by the big tech companies in the hands of the asset manager to create a better customer experience for their clients.”
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