InsurTech startup Assured Allies scores $18.3m in its Series A

July 8, 2021

Assured Allies, which claims to help people make the most of retirement, has scored $18.3m in its Series A investment round.

Core Innovation Capital and New Era Capital Partners acted as the lead investors, with contributions also coming from Wilton Re and existing backers LionBird Ventures and Harel Insurance.

With this capital injection, the company hopes to bolster its Age Assured programme, which is a membership programme that provides policyholders with personalised support to live independently. The service is in partnership with several long-term care insurance providers.

Funds from the Series A will also be used to build new aging innovations, which is based on its technology that predicts aging trajectory and offers an aging score.

Additionally, the company will be releasing a new selection of offerings. These will predict and shift the aging trajectory, reduce the risk of age-related decline and help people make the most of life, it claims.

Assured Allies co-founder and CEO Roee Nahir said, “We learned from direct experience caring for our loved ones that the aging process can introduce a host of worries – from physical health to financial security and emotional wellbeing.

“We created Assured Allies to address those worries proactively, before they became a problem. In the last three years we have made big strides toward a future in which people are empowered to age on their own terms. And the best is yet to come.”

Founded in 2018, Assured Allies provides families and insurers with data science solutions to improve aging outcomes. Insurers can use the technology to manage risk and meet ROI needs.

Assured Allies co-founder and chief product officer Afik Gal said, “We know so much about how to prevent age-related decline and how to dramatically increase the chances of a longer health span – so that we can enjoy a high quality of life into old age.

“We now also have the technological capacity to apply that knowledge in a way that not only benefits individuals, but that is good for business as well.”