TransUnion, which claims to foster trust between consumers and organisations, has stepped up its efforts around identification verification with $3.1bn acquisition of Neustar.
The deal sees TransUnion purchase the RegTech company from private equity firm Golden Gate Capital, with a minority participation coming from GIC.
Through this deal, TransUnion hopes to expand its digital identity capabilities through Neustar’s data and analytics services, which will help consumers and businesses improve faith with online transactions.
Once implemented, TransUnion is looking to accelerate growth via material revenue synergies and increased participation through marketing and identity fraud marketplaces. It also expects material cost synergies from the combined companies.
Based in Virginia, Neustar is expected to generate $575m in revenue and $115m of adjusted EBITDA during 2021.
TransUnion offers companies a selection of insights and software to bolster trust. Its tool suite includes customer credit reporting, identity verification and authentication, customer analytics, digital lending, portfolio management, customer acquisition, fraud detection and prevention and more.
Neustar’s OneID platform will improve TransUnion’s digital identity capabilities, including improved speed and sophistication, enhanced fraud detection and better customer experience.
TransUnion president and CEO Chris Cartwright said, “The credit information and analytics that TransUnion provides make trust possible between consumers and businesses. As digital commerce continues to grow globally, TransUnion’s powerful digital identity assets, enhanced by Neustar’s distinctive data and digital resolution capabilities, will enable safer and more personalized online experiences for consumers and businesses.”
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