InsurTech company Sureify has raked in $15m in its Series C funding round, which was led by Aspen Capital Group.
Contributions also came from unnamed existing Sureify backers.
With the equity injection, Sureify hopes to bolster its research and development efforts, as well as expand its digital sales, online services and engagement.
Sureify has three core products, LifetimeACQUIRE, LifetimeSERVICE and LifetimeENGAGE. Its technology is used by life insurers including Allstate, Amica, Modern Woodmen of America, State Farm and many others.
The ACQUIRE solution is an end-to-end app that helps agents improve their online selling processes, with applicants being guided through questionnaires to contact. The SERVICE tool provides clients with the tools to empower digital self-servicing for customers.
Sureify CEO Dustin Yoder said, “Sureify has been on a mission to modernize the life insurance industry for nearly 10 years.
“We’ve now proven both large and small life insurers can digitally transform to compete against the direct-to-consumer entrants and meet the ever-changing consumer expectations year over year. More importantly, insurers can modernize on top of their existing systems, do it in unprecedented timeframes and stick within budgets. There are no longer questions about if traditional insurers can digitally transform sales, service or engagement. The only real question is when?”
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