Branded payments company Imprint has secured ?38m from a Series A funding round backed by celebrity James Corden and payment giant Stripe.
The financing raise was led by Kleiner Perkins and also saw participation from the payments giant as well as Thrive Capital, Affirm, Allen & Co and Lloyd Blankfein. To date, Imprint has raised $53m since its inception.
Founded in 2020, New York-based Imprint has developed a platform that enables brands to cut out the middleman from their customer relationships in order to control how their customers pay and provide them with customised benefits in order to improve loyalty.
The company first product is a branded rewards card that comes with no interest, no credit inquiries and no fees. Its commerce platform apps enables brands to integrate their payment method at check-out or anywhere else in their online app experience.
According to Imprint, this new round of funding will support its market expansion and partnership development.
Imprint CEO and co-founder Daragh Murphy said, ?The branded-payment space has not changed since co-branded credit cards were introduced in the 90s and no longer meets the needs of modern brands and modern customers.p>
Stripe corporate development lead Chris Sperandio added, ?As consumers purchasing behaviour continues to evolve, it makes sense to offer them merchant-specific cards that are tailored to their environment.p>
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