Financial guidance app Chimney bags seed funding

Financial guidance provider Chimney has rebranded from Signal Intent to better align with its mission to offer “exceptional, consumer-facing solutions.”

In addition to this, the FinTech company closed its seed funding round. The size of the deal was not revealed.

The investment round was backed by Fintech Meetup founder and CEO Anil Aggarwal, Fin VC and Converge.

Over the past year, Chimney claims to have experienced a period of strong growth and hopes its funding round will continue this. As part of this, it plans to hire more staff in multiple key positions over the coming months.

Chimney supplies financial institutions with the tools and technology to engage with customers via web and digital banking to fund more loans. It claims clients experience a 15% lift in conversions. It also claims the embedded services help reduce acquisition costs.

It offers calculators that help customers assess the term of potential loans. It has calculators for mortgages, home equity, home buyers and other financing products. The company also offers financial guidance tools for retirement.

Chimney co-founder and CRO Chase Neinken, “We created Chimney to build the future of financial guidance. We believe in a world where people are empowered to make better financial decisions through technology – it’s about confidence and understanding. The demand so far has exceeded expectations and we’re thankful to our clients, partners and investors. Big things are coming ahead.”

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