Novus links with ecolytic to unveil sustainable banking app in UK

UK banking app Novus has teamed with sustainability-as-a-service provider ecolytiq to launch the former’s sustainable banking app in its native market.

According to ecolytiq, all Novus customers in the UK will receive transparency on their personal carbon footprint with each payment transaction and will help consumers understand the carbon currency attached to every purchase.

Novus is seeking to positively influence the lifestyle of consumers’ by making them make more climate-conscious purchasing decisions. The company chose ecolytiq in order to achieve their goal of developing an ecosystem that connects the spending habits of consumers with purpose-driven brands and projects.

The partnership will provide Novus users with individualised carbon footprint calculations for each payment transaction in real time.

Novus chief growth officer Shruti Rai said, “We think that that being aware of your environmental footprint is the first step towards a more sustainable and carbon-neutral life. By partnering with ecolytiq and by using their technology, we are excited to provide this information to our end users. Instead of just advising people to eat less meat or travel less, as a one-size-fits-all solution, we want our community to be able to identify specific areas where they can change their lifestyle to live more sustainably.”

Ecolytiq CEO Ulrich Pietsch added, “By combining forces with Novus, ecolytiq is thrilled to support another trailblazing fintech that is genuinely embracing climate action and fully understands what it means to be a sustainable business in the 21st century. Novus serves as a role model for financial service providers of the future, looking to involve and engage the customers in inclusive and holistic banking. We are proud to join them in that mission.”

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